In 2019 T-Mobile and Nrwl partnered to create a more unified shopping experience on the T-Mobile.com device store. The project’s main goals were to increase the application’s performance, improve T-Mobile’s cutting-edge development organization’s tools and processes, and increase contributor velocity. Alongside T-Mobile’s dynamic team, Nrwl provided technical recommendations, built the device store in Angular using Nx, and implemented a plan to handle CMS driven content, server-side rendering, and performance enhancements.

With Nrwl’s ongoing engineering, plus expert support and training, T-Mobile rapidly completed the ambitious project.

• The T-mobile.com device pages saw a 28% increase in search engine traffic after launch.
• Superior site performance positively impacted the site's SEO, with impressive Lighthouse scores: 96 for Performance and a 153 increase of engaged visitors.
• The store device pages saw substantial reductions in load times, cut roughly by half.
• T-Mobile’s engineering teams can integrate features and fixes within a 10-minute timespan - Faster than ever before.
• A streamlined process led to greater collaboration of development teams across the enterprise.

1. Implementing server-side rendering and service workers in order to speed up the time it takes for customers to view the app.
2. Configuring server-side rendering so that HTML parsing by a search engine will be possible, thereby improving page performance and search optimization for the site.
3. Leveraging Angular Elements to allow dynamic page composition via their CMS, making it possible for T-Mobile’s e-commerce team to autonomously update the site and modify copy much faster.
4. Implementing Nx smart tooling, in order to streamline development and get the app’s new features to market faster.
5. Using Nrwl's Nx monorepo tooling so that T-Mobile could include several projects all within the same workspace and see shared code and dependencies.